One of South Asia’s largest, vertically integrated denim apparel manufacturer, Crescent Bahuman Limited needed a fresh, young marketing approach. The design brief was simple – “To look like a European company operating out of Pakistan”. With facilities to match this statement, the design vision needed contemporary visual elements to be implemented.

A logo, corporate stationery system, certificates, presentation material and a complete branding language for external communication was designed & produced to accentuate the marketing vision.