Jal Bujh is a device that automates the functionality of a gas water geyser, designed and produced by Zaheen Machines. The product is programmable via a mobile app in order to save natural gas and decrease the monthly energy bill.
To introduce the product, instill faith in a working class market segment and achieve a sizeable reach into the Pakistani market, a comprehensive Facebook strategy was laid down. Relevant content, including video, was produced in Urdu as well as English. For penetrative reach and increased sales, an extensive media buying campaign was also implemented.